Privacy Policy

Last updated: January 17, 2026

This Privacy Policy describes how Positive Products, LLC ("Company," "we," "us," or "our") collects, uses, discloses, and protects your information when you visit or use www.positiveessence.com (the "Service"), and explains your privacy rights under applicable United States laws, including the California Privacy Rights Act (CPRA) and other state privacy statutes.

By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Interpretation and Definitions

Interpretation

Words with capitalized initial letters have meanings defined below. These definitions apply regardless of whether they appear in singular or plural form.

Definitions

For purposes of this Privacy Policy:

Account means a unique account created for you to access our Service.
Business (as defined under the CPRA) means the Company that determines the purposes and means of processing personal information.
Company refers to Positive Products, LLC, 30 N Gould St, Sheridan, WY 82801, United States.
Consumer means a natural person who is a resident of a U.S. state with applicable privacy rights.
Cookies are small files placed on your device.
Device means any device that can access the Service.
Personal Data / Personal Information means information that identifies, relates to, describes, or could reasonably be linked with an identified or identifiable individual.
Sensitive Personal Information (as defined by CPRA) includes data such as precise geolocation, financial account credentials, or government identifiers.
Service Provider / Processor means a third party that processes personal information on our behalf.
Usage Data means data collected automatically from use of the Service.
Website refers to www.positiveessence.com.
You means the individual or legal entity using the Service.

2. Information We Collect

A. Personal Information You Provide

We may collect:

Name
Email address
Phone number
Shipping and billing address
Account login information
Order and transaction details
B. Automatically Collected Information

IP address
Browser type and version
Device identifiers
Pages visited and time spent
Referring URLs
C. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies for:

Essential website functionality
Analytics and performance
Remembering preferences
Marketing and advertising (where permitted)
You may manage cookies through your browser settings.

3. How We Use Personal Information

We use personal information to:

Provide and operate the Service
Process orders and payments
Manage accounts and customer support
Communicate transactional and marketing messages (subject to opt-out)
Improve our website, products, and marketing
Detect fraud and secure the Service
Comply with legal obligations

4. Sharing and Disclosure of Information

We may share personal information with:

Service Providers (e.g., hosting, analytics, email, payment processing)
Payment processors (we do not store card details)
Affiliates and business partners
Legal authorities when required by law
Successors in a merger, acquisition, or asset sale
We do not knowingly sell personal information in exchange for money. Some disclosures (e.g., analytics or advertising cookies) may be considered "sharing" under CPRA.

5. Analytics, Advertising, and Email Communications

Analytics

We use Google Analytics to understand website usage. You can opt out via the Google Analytics Opt-Out Browser Add-on.

Email Marketing

We may send promotional emails. You may opt out at any time using the unsubscribe link or by contacting us.

Advertising & Cross-Context Behavioral Advertising

We may allow third-party partners to collect data via cookies for interest-based advertising. You may opt out as described in Section 9.

6. Data Retention

We retain personal information only as long as necessary for the purposes described, including legal, accounting, or reporting requirements.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards. However, no method of transmission or storage is 100% secure.

8. Children’s Privacy

Our Service is not intended for children under 13. We do not knowingly collect personal information from children under 13.

9. Your U.S. Privacy Rights

Depending on your state of residence (including California, Virginia, Colorado, Connecticut, and Utah), you may have the right to:

Know what personal information we collect, use, disclose, or share
Access and receive a copy of your personal information
Correct inaccurate personal information
Delete personal information (subject to exceptions)
Opt out of the sale or sharing of personal information
Opt out of targeted advertising
Limit the use of sensitive personal information (if applicable)
Not be discriminated against for exercising your rights
Exercising Your Rights

You may submit a request by:

Email: info@positiveessence.com
We may verify your identity before fulfilling your request. We will respond within the timeframes required by law.

10. GDPR Privacy Rights (European Economic Area & UK)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you are entitled to certain rights under the General Data Protection Regulation (GDPR).

Legal Bases for Processing

We process personal data under the following legal bases:

Consent (e.g., marketing communications, non-essential cookies)
Contractual necessity (order fulfillment, account management)
Legal obligation (tax, accounting, compliance)
Legitimate interests (website security, analytics, fraud prevention)
Your GDPR Rights

You have the right to:

Access your personal data
Rectify inaccurate or incomplete data
Erase your personal data ("right to be forgotten")
Restrict processing of your data
Object to processing, including direct marketing
Data portability
Withdraw consent at any time
Lodge a complaint with a supervisory authority in your country of residence
International Data Transfers

Your personal data may be transferred to and processed in the United States. We rely on appropriate safeguards such as Standard Contractual Clauses (SCCs) or other lawful transfer mechanisms recognized by GDPR.

Data Retention

We retain personal data only for as long as necessary for the purposes described in this Privacy Policy, unless a longer retention period is required by law.

Exercising GDPR Rights

To exercise your GDPR rights, contact us at:

Email: info@positiveessence.com
We will respond within 30 days, as required by GDPR.

10. California-Specific Disclosures (CPRA)

Categories of Personal Information Collected

Identifiers
Commercial information
Internet or network activity
Sensitive Personal Information

We do not use or disclose sensitive personal information beyond what is necessary to provide the Service.

Do Not Sell or Share My Personal Information

California residents may opt out of the sale or sharing of personal information by contacting us or adjusting cookie preferences.

11. Do Not Track (DNT)

Our Service does not respond to browser Do Not Track signals.

12. Links to Third-Party Websites

We are not responsible for the privacy practices of third-party sites linked from our Service.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted with a revised "Last updated" date.

14. WooCommerce Privacy Mapping (Operational Disclosure)

The following explains how this Privacy Policy applies specifically to our WooCommerce-powered website and its standard data flows. This section is provided for transparency and operational clarity.

A. Checkout & Customer Accounts (WooCommerce Core)

When you place an order or create an account, WooCommerce collects:

Name
Billing and shipping address
Email address
Phone number
Order details and purchase history
Purpose & Legal Basis:

Contractual necessity (order fulfillment, account management)
Legal obligation (tax, accounting, recordkeeping)
Retention:

Order records retained for legal and accounting compliance
Account data retained until account deletion is requested

B. Payments (WooCommerce + Third-Party Gateways)

Payments are processed by third-party processors (e.g., PayPal). We do not store credit card numbers.

Data Shared:

Transaction amount
Billing details
Order reference numbers
Legal Basis:

Contractual necessity
Legal obligation (fraud prevention, financial compliance)

C. Cookies & Session Data (WooCommerce)

WooCommerce sets cookies necessary for:

Cart functionality
Checkout sessions
User authentication
These cookies are classified as strictly necessary and do not require consent under GDPR.

Examples include:

Cart session identifiers
Login/session cookies

D. Analytics & Performance (Plugins such as Google Analytics)

If enabled, analytics plugins may collect:

IP address (may be truncated/anonymized)
Device and browser information
Page interactions
Legal Basis:

Consent (EEA/UK users via cookie banner)
Legitimate interest (where permitted by law)
Users may withdraw consent at any time via cookie preferences.

E. Email Marketing & Order Communications

WooCommerce may trigger transactional emails (order confirmations, shipping notices).

Marketing emails are sent only where:

You have provided consent, or
You are an existing customer and local law permits soft opt-in
You may unsubscribe from marketing emails at any time.

F. Shipping & Fulfillment

Customer data may be shared with shipping providers solely to fulfill orders.

Data Shared:

Name
Shipping address
Contact details
Legal Basis:

Contractual necessity

G. Data Subject Requests (WooCommerce Tools)

WooCommerce provides built-in tools to:

Export personal data
Erase personal data (subject to legal retention requirements)
Requests may also be submitted directly to us at info@positiveessence.com.

15. Contact Us

If you have any questions about this Privacy Policy or your data rights, contact us:

Email: info@positiveessence.com 

Company: Positive Products, LLC
30 N Gould St, Sheridan, WY 82801
United States